Marketing Performance Analytics
From Insights to Impact — Smarter Marketing
Smart Applications of Business Intelligence
We empower organizations to track, measure, and optimize their marketing performance with data-driven intelligence. With Power BI, marketers gain real-time visibility into campaigns, channels, and customer engagement to maximize ROI and drive growth.
Campaign ROI Tracking
Measure the effectiveness of marketing campaigns across digital, print, and offline channels.
Customer Segmentation
Group audiences by demographics, behavior, and preferences to personalize campaigns
Channel Performance Analytics
Compare the impact of social, email, search, and paid ads to optimize budgets.
Conversion Funnel Analysis
Track customer journeys from awareness to purchase and reduce drop-offs.
Brand Sentiment & Engagement
Monitor reviews, surveys, and social media sentiment to strengthen brand reputation.
Marketing Spend Optimization
Identify high-performing campaigns and cut underperforming spend.
Customer Lifetime Value (CLV) Insights
Track loyalty, repeat purchases, and long-term revenue contribution.
